[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bend.cz\/co-jsou-to-zpetne-odkazy-a-jak-s-nimi-nakladat\/#Article","mainEntityOfPage":"https:\/\/www.bend.cz\/co-jsou-to-zpetne-odkazy-a-jak-s-nimi-nakladat\/","headline":"Co jsou to zp\u011btn\u00e9 odkazy a jak s nimi nakl\u00e1dat","name":"Co jsou to zp\u011btn\u00e9 odkazy a jak s nimi nakl\u00e1dat","description":"M\u00e1te-li webov\u00e9 str\u00e1nky a chcete, aby se o v\u00e1s lid\u00e9 dozv\u011bd\u011bli, mus\u00edte m\u00edt o\u0161et\u0159enou problematiku SEO. Jde o to, aby vyhled\u00e1va\u010de p\u0159i zad\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov … ","datePublished":"2022-11-28","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.bend.cz\/author\/#Person","name":"","url":"https:\/\/www.bend.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9cae764794acc12213aa530e21558ed2bd96c03f91e0c3ad21cc1905765be658?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9cae764794acc12213aa530e21558ed2bd96c03f91e0c3ad21cc1905765be658?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bend.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bend.cz\/wp-content\/uploads\/digital-marketing-ge96c085e1_640.jpg","url":"https:\/\/www.bend.cz\/wp-content\/uploads\/digital-marketing-ge96c085e1_640.jpg","height":0,"width":0},"url":"https:\/\/www.bend.cz\/co-jsou-to-zpetne-odkazy-a-jak-s-nimi-nakladat\/","about":["Business"],"wordCount":421,"articleBody":"   M\u00e1te-li webov\u00e9 str\u00e1nky a chcete, aby se o v\u00e1s lid\u00e9 dozv\u011bd\u011bli, mus\u00edte m\u00edt o\u0161et\u0159enou problematiku SEO. Jde o to, aby vyhled\u00e1va\u010de p\u0159i zad\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov um\u00edstily v\u00e1\u0161 web do pop\u0159ed\u00ed a dali v\u00e1m tak v\u011bt\u0161\u00ed \u0161anci na \u00fasp\u011bch. Jednou z cest, jak situaci \u0159e\u0161it, jsou i zp\u011btn\u00e9 odkazy, neboli backlink. Zp\u011btn\u00fdmi odkazy rozum\u00edme uveden\u00ed unik\u00e1tn\u00ed URL adresy va\u0161\u00ed webov\u00e9 str\u00e1nky (va\u0161\u00ed dom\u00e9ny nebo podstr\u00e1nek v dom\u00e9n\u011b) z jin\u00e9ho zdroje. Rozli\u0161ujeme odkazy intern\u00ed a extern\u00ed, kde zcela logicky ty intern\u00ed odkazuj\u00ed na v\u00e1\u0161 web p\u0159\u00edmo z va\u0161eho webu, pouze z jedn\u00e9 podstr\u00e1nky na druhou podstr\u00e1nku \u010di samotnou dom\u00e9nu, a ty extern\u00ed jsou um\u00edst\u011bn\u00e9 na ciz\u00edch webech. SEO zp\u011btn\u00e9 odkazy jsou d\u016fle\u017eit\u00fdm parametrem pro hodnocen\u00ed \u00fasp\u011b\u0161nosti ve vyhled\u00e1va\u010d\u00edch a nem\u011bly by se zcela opom\u00edjet. Se zp\u011btn\u00fdmi odkazy se na Internetu obchoduje, proto\u017ee mohou pom\u00e1hat ob\u011bma stran\u00e1m v \u00fasp\u011b\u0161nosti nap\u0159. v internetov\u00e9m prodeji – v e-shopech.Zp\u011btn\u00e9 odkazy mus\u00ed b\u00fdt tematicky zam\u011b\u0159en\u00e9 a m\u00edt sv\u016fj v\u00fdznamOdkazov\u00e1n\u00ed na v\u00e1\u0161 web, a\u0165 u\u017e se jedn\u00e1 o c\u00edlovou dom\u00e9nu, anebo n\u011bkterou z d\u00edl\u010d\u00edch podstr\u00e1nek, by m\u011blo b\u00fdt prov\u00e1d\u011bno z web\u016f, kter\u00e9 jsou tematicky shodn\u00e9, nebo alespo\u0148 velmi p\u0159\u00edbuzn\u00e9. Pro n\u00e1zornost bychom si mohli uv\u00e9st p\u0159\u00edklad, kdy z\u00e1jemce o n\u00e1kup zp\u011btn\u00fdch odkaz\u016f hodl\u00e1 odkazovat na svou prezentaci na t\u00e9ma zdrav\u00e9 v\u00fd\u017eivy, kde se bude prod\u00e1vat obvykl\u00fd sortiment, jako nap\u0159. celozrnn\u00e1 mouka, o\u0159echy a sem\u00ednka ke kl\u00ed\u010den\u00ed, su\u0161en\u00e9 ovoce, lu\u0161t\u011bniny, za studena lisovan\u00e9 rostlinn\u00e9 oleje atp. Jestli\u017ee odkaz um\u00edst\u00ed z webu, kter\u00fd nap\u0159\u00edklad pat\u0159\u00ed rodinn\u00e9 farm\u011b, p\u011bstitel\u016fm pohanky nebo p\u0161enice \u0161paldy, pak vyhled\u00e1va\u010de tento odkaz velmi dob\u0159e hodnot\u00ed.Naopak kdybyste se rozhodli realizovat n\u00e1kup odkaz\u016f pro web o zdrav\u00e9 v\u00fd\u017eiv\u011b t\u0159eba od v\u00fdrobce nerezov\u00e9ho z\u00e1bradl\u00ed, bude to pova\u017eov\u00e1no za irelevantn\u00ed po\u010din, jak\u00fdsi n\u00e1siln\u00fd \u00fakon s c\u00edlem ovlivnit za ka\u017edou cenu pozici ve vyhled\u00e1v\u00e1n\u00ed, a vyhled\u00e1va\u010de to naopak vyhodnot\u00ed sp\u00ed\u0161e negativn\u011b a bude to m\u00edt opa\u010dn\u00fd efekt.                                                                                                                                                                                                                                                                                                                                                                                           4.1\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co jsou to zp\u011btn\u00e9 odkazy a jak s nimi nakl\u00e1dat","item":"https:\/\/www.bend.cz\/co-jsou-to-zpetne-odkazy-a-jak-s-nimi-nakladat\/#breadcrumbitem"}]}]