[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bend.cz\/o-zakazniky-se-bojuje-vsude\/#Article","mainEntityOfPage":"https:\/\/www.bend.cz\/o-zakazniky-se-bojuje-vsude\/","headline":"O z\u00e1kazn\u00edky se bojuje v\u0161ude","name":"O z\u00e1kazn\u00edky se bojuje v\u0161ude","description":"Jestli si mysl\u00edte, \u017ee to maj\u00ed internetov\u00ed podnikatel\u00e9 se sv\u00fdm byznysem snadn\u011bj\u0161\u00ed ne\u017e ti, kte\u0159\u00ed se bez internetu obejdou a provozuj\u00ed sv\u016fj byznys se z\u00e1kazn\u00edky … ","datePublished":"2024-02-26","dateModified":"2024-02-26","author":{"@type":"Person","@id":"https:\/\/www.bend.cz\/author\/#Person","name":"","url":"https:\/\/www.bend.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9cae764794acc12213aa530e21558ed2bd96c03f91e0c3ad21cc1905765be658?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9cae764794acc12213aa530e21558ed2bd96c03f91e0c3ad21cc1905765be658?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bend.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bend.cz\/wp-content\/uploads\/iii_9.jpg","url":"https:\/\/www.bend.cz\/wp-content\/uploads\/iii_9.jpg","height":0,"width":0},"url":"https:\/\/www.bend.cz\/o-zakazniky-se-bojuje-vsude\/","about":["Business"],"wordCount":407,"articleBody":"       Jestli si mysl\u00edte, \u017ee to maj\u00ed internetov\u00ed podnikatel\u00e9 se sv\u00fdm byznysem snadn\u011bj\u0161\u00ed ne\u017e ti, kte\u0159\u00ed se bez internetu obejdou a provozuj\u00ed sv\u016fj byznys se z\u00e1kazn\u00edky bezprost\u0159edn\u011b, m\u00e1te i nem\u00e1te pravdu. V\u0161echno m\u00e1 toti\u017e sv\u00e9 p\u0159ednosti i nedostatky. I takzvan\u00e9 kamenn\u00e9 provozovny, i internet s jeho e-shopy.  Ten, kdo m\u00e1 skute\u010dnou provozovnu a tam se sv\u00fdmi z\u00e1kazn\u00edky t\u0159eba obchoduje nebo jim tam poskytuje n\u011bjak\u00e9 slu\u017eby, to m\u00e1 v\u00fdhodn\u011bj\u0161\u00ed v tom, \u017ee m\u016f\u017ee lidi z okol\u00ed bezprost\u0159edn\u011b oslovit. \u017dije s nimi, l\u00e9pe vn\u00edm\u00e1 jejich touhy a pot\u0159eby a m\u016f\u017ee na n\u011b reagovat. A z\u00e1kazn\u00edci k n\u011bmu chod\u00ed t\u0159eba i jenom proto, \u017ee to k n\u011bmu maj\u00ed kousek. A nev\u00fdhoda je vlastn\u011b v tomt\u00e9\u017e \u2013 \u017ee k n\u011bmu chod\u00ed jenom ti, kdo jsou v dosahu, kdo to tam nemaj\u00ed daleko. Zat\u00edmco lid\u00e9 ze vzd\u00e1len\u011bj\u0161\u00edho okol\u00ed u\u017e tu del\u0161\u00ed cestu obvykle nev\u00e1\u017e\u00ed a obchoduj\u00ed s konkurenty, kte\u0159\u00ed jsou jim bli\u017e\u0161\u00ed. Zat\u00edmco pro internetov\u00e9 podnikatele nehraje vzd\u00e1lenost od z\u00e1kazn\u00edk\u016f roli, proto\u017ee se s t\u011bmito d\u00e1 spojit prost\u0159ednictv\u00edm internetu kdykoliv a kdekoliv. Ale znamen\u00e1 to, \u017ee jsou internetov\u00ed podnikatel\u00e9 kv\u016fli tomuto ve v\u00fdhod\u011b? Mo\u017en\u00e1 ano a mo\u017en\u00e1 tak\u00e9 ne. Proto\u017ee o\u010d je internet rozs\u00e1hlej\u0161\u00ed, o to men\u0161\u00ed je pravd\u011bpodobnost, \u017ee tam z\u00e1kazn\u00edci n\u011bjak\u00e9ho konkr\u00e9tn\u00edho nab\u00edzej\u00edc\u00edho podnikatele najdou. Obchod ve sv\u00e9 ulici nikdo nep\u0159ehl\u00e9dne, zat\u00edmco internetov\u00fd obchod nenajde nikdo, kdo nev\u00ed, kde a jak ho hledat. A tak se mus\u00ed i internetov\u00ed podnikatel\u00e9 sna\u017eit, aby sv\u00e9 z\u00e1kazn\u00edky na\u0161li a udr\u017eeli si je.  A proto je tak d\u016fle\u017eit\u00e9 br\u00e1t zbo\u017e\u00e1ky v\u00e1\u017en\u011b, nepodce\u0148ovat je a maxim\u00e1ln\u011b vyu\u017e\u00edvat to, co n\u00e1m tyto nab\u00edzej\u00ed. A to znamen\u00e1 t\u0159eba i pot\u0159ebu auditu podnikatelov\u00fdch aktivit, opraven\u00ed chyb a kvalitn\u00ed spr\u00e1vu, aby to bylo efektivn\u00ed. A nezapomenout t\u0159eba ani na e-mailov\u00fd marketing, j\u00edm\u017e lze oslovit efektivn\u011b ty, kdo maj\u00ed b\u00fdt osloveni, kdo jsou \u017e\u00e1douc\u00ed jako z\u00e1kazn\u00edci, za jejich\u017e pen\u00edze podnikatel\u00e9 \u017eij\u00ed. Nen\u00ed to prost\u011b hra\u010dka. Ale kdo chce usp\u011bt, mus\u00ed to zvl\u00e1dnout. Nejl\u00e9pe s profesion\u00e1ln\u00ed pomoc\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.2\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"O z\u00e1kazn\u00edky se bojuje v\u0161ude","item":"https:\/\/www.bend.cz\/o-zakazniky-se-bojuje-vsude\/#breadcrumbitem"}]}]